WP Features & Tools

Folder Organization

Manage images, videos, documents, and other media items effectively.

Create folders and subfolders to organize your media library efficiently.
Easily drag and drop files between folders for streamlined management.
Intuitive User Interface:

User-friendly interface integrated into the WordPress media library for seamless navigation.

Access media folders directly from the media library, making it easy to locate and manage files.

Bulk Actions

Perform bulk actions on media files within folders, such as delete, move, or organize.
Save time by managing multiple files simultaneously.

Media Filtering and Sorting:

Filter media items based on folders, making it easier to locate specific files.

Sort media by date, title, or custom order for enhanced organization.

Akismet: Protecting You From Spam

Akismet is a powerful anti-spam plugin for WordPress, designed to protect your website from unwanted comments, form submissions, and other types of spam. Created by Automattic, the same team behind WordPress.com, Akismet is a must-have tool for any WordPress site, offering several benefits for new users:

Key Features

Automatic Spam Detection

Akismet uses advanced algorithms and a vast database to automatically identify and filter out spam comments and submissions.

This saves you the time and effort of manually moderating your comments section and forms.

Comment Moderation

Akismet helps you keep your comment section clean by holding potentially spammy comments for manual review while allowing genuine comments to be published immediately.

Form Spam Prevention

Protects various types of forms on your website, including contact forms and registration forms, ensuring that your inbox is not flooded with spam submissions.

Performance

Akismet works silently in the background, efficiently identifying and blocking spam without affecting the performance of your website.

Filter media items based on folders, making it easier to locate specific files.

Amazon S3 Offload

For sites that need a lot of space, we use Amazon S3 (Simple Storage Service) offloading delivered through content delivery network (CDN) on your subdomain for increased performance and SEO.

Offloading refers to the practice of storing and serving static assets, such as images, videos, and files, on Amazon S3 instead of hosting them directly on your web server. This approach comes with several benefits for website owners.

Reduced Server Load

Offloading static assets reduces the burden on your web server. Serving content from S3 means your server can focus on handling dynamic requests, improving overall performance and responsiveness.

Scalability

Amazon S3 is highly scalable, capable of handling large amounts of data and sudden traffic spikes. This scalability ensures that your website can accommodate growth without compromising performance.

Cost-Efficiency

Storing static assets on Amazon S3 is more cost-effective than hosting them on your web server, especially as your storage needs increase.

Improved Reliability

Amazon S3 is designed for high durability and availability. By offloading static assets to S3, you enhance the reliability of your website’s content delivery, reducing the risk of downtime or slow loading times.

Improves the default WordPress media gallery with additional features for a more powerful user experience.

Quick access to media gallery folders directly from the media gallery grid.

Google Analytics is a powerful web analytics service provided by Google that offers numerous benefits for users, whether they are website owners, marketers, or anyone interested in understanding user behaviour.

We connect to Google Analytics with our own light weight plugin.

Visitor Insights

Gain valuable insights into your website’s audience, including demographics, location, devices used, and more. Understand who your visitors are and tailor your content and marketing strategies accordingly.

Website Traffic Analysis

Track the overall traffic to your website and identify patterns, trends, and changes over time. This information is crucial for making data-driven decisions to improve your site’s performance.
User Behavior Analysis

Understand how users navigate through your site, which pages they visit, and how much time they spend on each page. Analyze the user journey to optimize the website’s structure and content.

Conversion Tracking

Set up goals and track conversions to measure the success of specific actions, such as form submissions, purchases, or other desired outcomes. Identify which channels and campaigns contribute most to conversions.

Custom Reports and Dashboards:

Create customized reports and dashboards to focus on specific metrics and key performance indicators (KPIs) that are most relevant to your business goals. Tailor the analytics experience to your specific needs.

E-commerce Tracking

If you run an online store, Google Analytics can provide detailed insights into e-commerce performance. Track product sales, revenue, and customer behavior to optimize your online sales strategy.

Page Performance Analysis

Assess the performance of individual pages on your website. Identify high-performing pages and areas for improvement to enhance the overall user experience.

Mobile Analytics

Understand how users on different devices interact with your site. With the increasing use of mobile devices, it’s crucial to optimize your website for a seamless mobile experience.

Real-Time Reporting

Monitor real-time user activity on your site. This feature is particularly useful for tracking the immediate impact of marketing campaigns, events, or content releases.

Identifying Trends and Opportunities

Spot trends in user behavior and identify new opportunities for growth. By understanding what works well and what needs improvement, you can make informed decisions to enhance your online presence.

Integration with Other Google Services

Google Analytics integrates seamlessly with other Google services, such as Google Ads and Google Search Console. This interconnectedness provides a comprehensive view of your online presence and marketing efforts.

We load your pixel and connect to Facebook with a lightweight plugin. Facebook Pixel is a powerful tool provided by Facebook for website owners and marketers. It’s a piece of code that you place on your website to track visitors’ interactions and gather data that can be used for various purposes.

Conversion Tracking

Facebook Pixel allows you to track the actions users take on your website after clicking on your Facebook ads. This includes form submissions, purchases, page views, and more. It provides valuable data on the effectiveness of your advertising campaigns.

Audience Insights

Collect data on the demographics, interests, and behaviors of your website visitors. This information helps you create more targeted and personalized content, improving the relevance of your ads and marketing efforts.

Remarketing

Create custom audiences based on specific actions users take on your website. With this data, you can target users with relevant ads on Facebook, encouraging them to return and complete desired actions, such as making a purchase.

Optimizing Ad Delivery

Facebook Pixel enables the optimization of ad delivery to people who are more likely to take the actions you care about on your website. This helps improve the overall efficiency and performance of your Facebook ad campaigns.

Dynamic Ads

Utilize dynamic ads to automatically show products or content to people who have expressed interest on your website. Facebook Pixel allows you to deliver personalized and relevant content based on users’ interactions.

Attribution Modeling

Understand how different marketing channels contribute to conversions on your website. Facebook Pixel helps in assigning attribution to various touchpoints in a user’s journey, providing insights into the customer acquisition process.

Custom Conversions

Define custom conversion events that align with your specific business goals. This flexibility allows you to track and optimize for the actions that matter most to your business.

Event Tracking

Implement event tracking to monitor specific interactions on your website, such as clicks on specific buttons, video views, or engagement with particular elements.

Cross-Device Tracking

Facebook Pixel supports cross-device tracking, allowing you to understand how users switch between devices before completing a conversion. This insight is valuable for creating a seamless user experience across different platforms.

Improved Ad Reporting

Gain access to detailed ad performance reports that show the impact of your Facebook ads on user behavior on your website. This information helps you refine your advertising strategy and allocate budget more effectively.

Enhanced Facebook Analytics

Integrate Facebook Pixel data with Facebook Analytics for a comprehensive view of user interactions, allowing you to make data-driven decisions and on your overall digital strategy.

Blocks

We build in a WP Block Theme or a Classic Hybrid and all our sites use the block editor to give you the best in WP page building.

Patterns

+125 blocks, layouts and patterns with custom blocks available to generate content and page layouts quickly.

Layouts

Leverage the full-site editor and templates to create your own custom layouts and sections using blocks and no code/

Display Google and Manually Submitted Reviews

You are not allowed to copy and paste reviews from review sites like Google. They must be accessed and then pulled from the system properly and then displayed on your site typically via a widget, embed, or API.

We connect to Google and then display your reviews on your site.

Review blocks are available for reviews collected manually.

We support integrations with Shop Monkey all-in-one shop management software.

SEO Site Health Monitoring

We use Ahrefs, a comprehensive SEO (Search Engine Optimization) tool that offers a wide variety of SEO health monitoring features.

Crawl Report

Ahrefs provides a detailed crawl report, allowing you to identify and address issues that might affect your site’s visibility on search engines. This includes broken links, redirect chains, and other crawlability issues.

Identifying SEO Issues

Ahrefs site health monitoring helps identify a range of SEO issues, such as missing title tags, meta descriptions, duplicate content, and other on-page SEO elements. Fixing these issues is important to improve search engine rankings.

Backlink Analysis

We can monitor your backlink profile, helping you identify and disavow potentially harmful backlinks. This contributes to maintaining a healthy link profile and avoiding penalties from search engines.

Competitor Analysis

Compare your site’s health metrics with those of your competitors. Understanding how your site stacks up against competitors can inform your SEO strategy and help you identify areas for improvement.

Rank Tracking

Rank tracking helps you understand the effectiveness of your SEO efforts and identify opportunities for improvement.

Monitor your site’s keyword rankings and track changes nationally or globally over time.

Local Rank Tracking

Track you keyword rankings locally, see where you are ranking organically and in the local pack.

See your search positions block by block across any city.

PageSpeed Insights – Core Web Vitals

We build fast loading websites on mobile and desktop that are feature rich, attractive sites with lots of images and content. Performing well here is an SEO ranking factor.

Core Web Vitals

Optimizing Core Web Vitals (CWV) performance is crucial for the overall health and user experience of a website.

Core Web Vitals are a set of specific factors that Google considers important in determining the quality and user-friendliness of a web page.

Based on your design goals, we can deliver a site that is Core Web Vitals compliant giving you and edge in search results vs your competition.